Naomi & Pearl Apple Confections | naomiandpearl.com

Last updated: October 6, 2026

Naomi & Pearl Apple Confections LLC, doing business as Naomi & Pearl (“Naomi & Pearl,” “we,” “us,” or “our”), is a Virginia bakery that sells cookies, candy apples, and other confections online. This Privacy Policy explains what personal information we collect when you visit naomiandpearl.com (the “Site”), place an order, request a quote, or otherwise interact with us; how we use that information; who we may share it with; and the choices available to you.

This Policy applies to information collected through the Site and our related online customer interactions. Please review it together with any privacy choices or notices presented on the Site.

1. Information We Collect

“Personal Information” means information that identifies you or can reasonably be linked to you.

Device and usage information

• What: Browser type and version, IP address, time zone, cookie information, pages and products viewed, search terms, referring pages, and information about how you interact with the Site.
• Why: To operate the Site, maintain security, understand Site usage, and improve our customer experience.
• How: Collected automatically through cookies, pixels, log files, tags, and similar technologies.

Order information

• What: Your name, billing and shipping addresses, email address, phone number, products ordered, order details, and payment-related information. Payment card information is processed by Shopify and other payment providers; we do not directly store your full payment card number.
• Why: To process and fulfill your order, process payment, send confirmations or invoices, communicate with you, arrange shipping, delivery, or pickup, and help detect fraud or misuse.
• How: Collected from you and, where applicable, from service providers that process your transaction.

Custom order content and customer permissions

• What: Photos, logos, artwork, names, dates, messages, trademarks, event details, and other content you send us for custom or branded cookies and other products.
• Why: To review, design, print, produce, fulfill, and support your order.
• Your responsibility: By submitting any photograph, logo, artwork, trademark, name, design, or other content, you confirm that you own the content or have obtained the rights and permissions needed for Naomi & Pearl to reproduce it on the products you order. You authorize us to reproduce submitted content as reasonably necessary to review, design, produce, fulfill, and support your order. We may decline content that we reasonably believe may infringe or violate another person’s rights.
• Confidential or restricted content: If submitted content is confidential, nonpublic, embargoed, or otherwise restricted from public display, please tell us when you first contact us about the order and before production begins.

Finished product photography and marketing

Unless you tell us otherwise when you first contact us about your order, or at the latest before production begins, Naomi & Pearl may photograph completed cookies and other desserts and use photographs of those finished products on our website, social media, portfolio, advertising, and other promotional materials.

We do not separately publish or distribute the original source photograph, logo, artwork, or other source file you provide to us without permission. If you opt out of marketing use, we may still take or retain images reasonably needed for order fulfillment, quality control, customer service, or business records; those images will not be used publicly for advertising or promotion.

Naomi & Pearl does not use photographs or promotional images that depict the identifiable face or likeness of anyone under age 21. This includes the face or likeness of a person under 21 printed on, incorporated into, or otherwise displayed on a finished product.

If a finished product displays a customer-provided name, logo, trademark, or other content, our display of the finished product is intended to show Naomi & Pearl’s baking, decorating, and printing work and does not by itself imply sponsorship, affiliation, or endorsement by the person or organization shown.

Customer support and quote requests

• What: Information you provide when you email us, call us, submit a contact form, or request a quote for a corporate, event, or custom order.
• Why: To respond to your questions, prepare a quote, provide customer service, and manage your request.

Marketing sign-ups

• What: Your email address and/or mobile phone number if you choose to sign up for email or text communications.
• Why: To send news, product information, seasonal collections, and offers you have chosen to receive. You can unsubscribe at any time. Text messaging is also governed by our SMS Terms and Conditions.

2. How We Use Your Information

We may use Personal Information to:

• Offer our products and services and process payments.
• Bake, decorate, print, pack, ship, deliver, or prepare your order for pickup.
• Communicate with you about orders, custom designs, quote requests, and customer service needs.
• Screen transactions for potential fraud, security issues, or misuse.
• Send marketing communications when you have chosen to receive them.
• Analyze Site traffic, measure the effectiveness of our marketing, and improve the Site and our products.
• Maintain business, tax, accounting, food-safety, and transaction records.
• Comply with legal obligations, enforce our policies, and protect our rights, customers, and business.

3. Who We Share Information With

We do not sell your Personal Information for money. We may share Personal Information with service providers and others as reasonably necessary to operate our business, including:

• Shopify: Shopify hosts and powers our online store, checkout, and related ecommerce services. When you visit or make a purchase from our Site, Shopify collects and processes information about you to provide these services.

Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy

Shopify Network Intelligence: We have Shopify Network Intelligence enabled. This means Shopify may use information from your interactions with our store, together with information from your interactions with Shopify and other Shopify merchants, to provide enhanced services such as personalization, fraud prevention, analytics, store performance improvements, and advertising-related services. Information may be shared with Shopify and service providers or other third parties located in the United States, Canada, or other countries where they operate.

Shopify privacy choices: Depending on where you live, you may be able to exercise privacy rights or object to certain Shopify processing through the Shopify Privacy Portal: https://privacy.shopify.com

• Payment processors: Providers that securely process card, wallet, and other payment transactions.
• Shipping and delivery providers: Carriers such as UPS may receive information such as your name, shipping address, phone number, or email address to deliver your order and provide shipment updates.
• Website, analytics, and advertising providers: Providers that help us operate the Site, understand Site usage, measure advertising, or support marketing, to the extent those services are enabled on our store.
• Email and text providers: Providers that deliver customer-service, order, email-marketing, or text-message communications on our behalf.
• Professional advisers and legal authorities: We may disclose information when reasonably necessary to comply with law, respond to lawful requests, obtain professional advice, or protect our rights, customers, or property.
• Business transfers: If all or part of our business is sold, merged, financed, reorganized, or transferred, information may be transferred as part of that transaction subject to applicable law.

4. Advertising, Analytics, and Privacy Choices

We may use cookies, pixels, and similar technologies to understand how the Site is used, measure marketing, and, where enabled, support personalized or targeted advertising. Under some privacy laws, certain disclosures for targeted advertising may be treated as a “sale” or “sharing” of Personal Information even when no money is exchanged.

Where available or required, you can use the privacy choices, cookie preferences, or data-sharing opt-out controls provided on our Site to manage these activities. You may also use privacy controls provided by your browser, device, or advertising platforms. For Shopify-specific privacy choices, you can also visit https://privacy.shopify.com.

5. Cookies and Similar Technologies

A cookie is a small file placed on your computer or mobile device when you visit a website. Cookies and similar technologies can help the Site remember items in your cart, keep checkout and customer accounts working, remember preferences, understand Site performance, and support analytics or advertising.

We may use the following general categories of cookies and similar technologies:

• Store functioning: Necessary technologies that support shopping cart, checkout, account login, security, fraud prevention, and other core Site functions.
• Analytics and reporting: Technologies that help us understand which pages and products visitors view and how visitors find and use the Site.
• Advertising and social media: Technologies that may help us measure advertising or show relevant Naomi & Pearl advertising on third-party platforms, where enabled.
• Preferences: Technologies that remember choices such as region, language, or privacy preferences.

You can control cookies through browser settings and, where available, through the cookie or privacy controls on our Site. Blocking certain cookies may affect how parts of the Site, including the cart, checkout, or customer account features, function.

6. How Long We Keep Your Information

We retain Personal Information for as long as reasonably necessary for the purposes described in this Policy, including order fulfillment, customer service, reorders, fraud prevention, business records, tax and accounting requirements, food-safety or product questions, dispute resolution, and legal compliance.

Retention periods may vary depending on the type of information and why it was collected. Custom artwork and order materials may be retained for a reasonable period to support fulfillment, customer service, or future reorders, unless you request deletion and we are not required or permitted to retain the information for another legitimate or legal reason.

7. Security and Where Your Information Is Processed

We use reasonable administrative, technical, and organizational safeguards designed to protect Personal Information. Our online store operates on Shopify’s platform. No method of transmission over the internet or method of electronic storage is completely secure, so we cannot guarantee absolute security.

We are based in the United States. Shopify and other service providers may process or store information in the United States, Canada, or other countries where they operate. Privacy and data-protection laws may differ from those in your home jurisdiction.

8. Your Rights and Choices

Depending on where you live and the law that applies, you may have certain rights regarding your Personal Information. These may include the right to:

• Request access to Personal Information we maintain about you.
• Request correction of inaccurate Personal Information.
• Request deletion of certain Personal Information.
• Request a copy of certain Personal Information.
• Opt out of certain targeted advertising, sale, or sharing of Personal Information where applicable.

To make a privacy request, contact us using the information in Section 12. We may need to verify your identity before acting on a request. We will respond as required by applicable law.

To stop marketing emails, use the unsubscribe link in the message. To stop marketing text messages, reply STOP. We may still send non-marketing communications related to your orders or transactions.

9. Children’s Privacy

Our Site is intended for adult customers, including adults purchasing products for children. We do not knowingly collect Personal Information online from children under 13. If you are a parent or guardian and believe a child under 13 has provided Personal Information to us, please contact us so we can review the matter and take appropriate action.

10. Third-Party Websites

The Site may contain links to websites, platforms, or services operated by third parties. We are not responsible for the privacy, security, or content practices of those third parties. We encourage you to review their privacy notices before providing Personal Information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or other operational reasons. The “Last updated” date at the top shows when this Policy was most recently revised.

12. Contact Us

If you have questions about this Privacy Policy, want to make a privacy request, or would like to make a complaint, contact us:

Naomi & Pearl Apple Confections LLC

Doing business as Naomi & Pearl

Email: sales@naomiandpearl.com

Mail: 1019B Edwards Ferry Road #1021, Leesburg, VA 20176, United States

If you are not satisfied with our response and applicable law gives you the right to contact a regulator or consumer-protection authority, you may contact the appropriate authority in your state or jurisdiction.